Sample campaign work
Campaigns built with structure
A look at how we organize Google and Meta accounts, shape creative around audience intent, and set up clean tracking. These are illustrative sample frameworks, not client results.
Sample frameworks
How the work is structured
Each sample below shows the shape of a campaign: the goal, the platform roles, the audience and message, and how we would measure what happens after the click.
E-commerce sample
Catalog expansion framework
A sample plan for a product catalog: Shopping campaigns structured by product group, Meta prospecting built around lookalike and interest audiences, and retargeting kept separate from cold traffic.
Tracking focus: purchase events verified end to end, with product feed attributes checked before launch.
Lead generation sample
Qualified inquiry framework
A sample plan for a service business: Google Search campaigns built on high-intent terms with tight negatives, paired with Meta campaigns that introduce the offer to a defined audience before the first ask.
Tracking focus: form submissions and call events mapped to qualified-lead definitions agreed with the client.
Sample frameworks illustrate method and structure. They do not report performance, and no figures are implied.
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